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Media Product Evaluation
May 1st, 2009 by toddhofe
Who would be the audience for my media product?
The audience that would mainly buy and read my media product would be teenagers interested in the rock music genre. This is because my audience research told me that they would be interested in the stories that I had chosen to include within my magazine on my particular music genre, rock. My product is a direct response to my pre-production audience research. I found out from that research that 40% (most) of my readers will be 16-18 year olds; however I already had a good idea that my target audience would be a similar age group to me interested in the rock music genre.
After attaining feedback from my target audience about the overall look of my front cover, contents page and double page spread, I made some improvements to my music magazine, taking into account the comments they had made.
The audience liked my bold title on my front cover and the consistent colours used for my texts. They thought my contents page was simple but easy to read. My double page spread got the most approval for its amount of information and pictures being just right.
How did I attract them?
My research also told me that my target audience wanted to read about a band’s information, names and history. My target audience also wanted to know about concerts in which a particular band had played such as the venue, music and crowd. In direct response to my findings, and limited to pictures that I would have to take I included information on the new band, Stealing Fortunes.
My double page spread write-up was focused on a concert that a reporter/journalist of my magazine had been to. It included the bands names and instruments. I had illustrated my page with many pictures from the concert in order to drag the reader in to the story just as if they were there, live.
My main image on my magazines front cover uses a direct response of address. This is where the band is looking strait into the camera in order to drag and convince the reader into buying and reading my media product. The folded arms make the featured band seem powerful to the reader. However, I did not want to make the band look threatening so I chose to have a medium close up strait camera shot.
I also showed, using band names and story titles, that there were other bands included in my magazine from the same music genre. This is to further attract my target audience. I listed the other famous bands on my front cover as well as a story title; this was to make my magazine even more desirable with the amount of stories on big successful bands included within my magazine.
In what ways does my media product use, develop or challenge forms and conventions of real media products?
I looked at other music magazines from the same genre, and took notice of the types of layout they had used. The Front covers of all the magazines I looked at had one main image with the stories listed down the margins with the main story in bolder or bigger font at the top or bottom margin. I used this format on my front cover as it was a simple and tidy page layout. I used a similar format on my contents page, but separated it into ‘main feature’ and other stories that were included in my magazine. I chose to layout my contents page in this way because other magazines had done this to tie in formats and layouts with the front cover. For my double page spread I used more pictures to keep the reader interested as there was also a lot of writing. I made sure that the pictures related to the write-up so that the reader wants to read on, finding out what happens.
How does my media product represent particular social groups?
I don’t wish my magazine to represent any particular social group as I like to think that anyone can read my music magazines specific genre. In all of my pictures of the featured band, they are wearing quite plain and casual clothing representing no particular social group. From my audience research I know the specific ages of potential readers however I noticed when collecting my research that there was an interest from both genders. There were no specific social groups I had to represent. This gives my media product a wider potential audience.
What kind of media institution might distribute my media product and why?
When I started to research a suitable distributor for my media product I found that one company doesn’t distribute magazines of the same genre but from a wide variety of genres. I then found WorldWide Magazine Distribution Ltd (WWMD). They distribute many different magazines to all over the world. These magazines include any thing from ‘Cosmopolitan’ to ‘NME’. Obviously I was interested in their music magazines with a similar rock/alternative genre to my product. These included: NME, Q, Uncut and Rock-A-Rolla.
I think that WWMD would be a great distributor for my music magazine as they have lots of experience both in the UK and oversees. I like how wider variety of magazines they distribute and I am sure that they have a good reputation in the industry.
What have I learnt about technologies from the process of constructing this product?
I am new to using the Photoshop software programme. However, I quickly got used to it and was able to use its full potential to accurately crop images, add effects to images and text. However Photoshop is a large programme, and during the creation of my media product I added many layers to my front cover, contents page and double page spread which made opening and saving my progress a long commotion. Hard drive disk space was also a problem due to this particularly large file. The Edublogs website that I used to post my work on was a difficult site to navigate and use. There is very little disk space for new posts such as my Photoshop picture files even after compressing them into a Jpeg file. In order for my audience to analyse my media product I had to print it out to give them an idea of the layout of my front cover, contents page and double page spread as they where unable to navigate the Edublogs site. I enjoyed the photography, and was pleased with the finished pictures. I feel that I enhanced my camera work by using the rule of thirds and a variety of angles.
Looking back at your preliminary task, what do I feel I have learnt in the progression from it to the full product?
I have learnt how to use Photoshop applications to their full potential, by cropping images to a higher standard and using more effects on those images and also on text. After looking at other music magazines I was able to understand what layouts can achieve and how different layouts and colour schemes work. My audience research was much more thorough and taken into account when producing my final product.
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Music Magazine
March 24th, 2009 by toddhofe
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Double page spread write-up
November 25th, 2008 by toddhofe
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Contents page and double page spread
November 25th, 2008 by toddhofe
contents-page-and-double-page-spread
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Questionnaire Results
November 12th, 2008 by toddhofe
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DJ MAG
November 11th, 2008 by toddhofe
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Music Magazine Questionnaire
November 7th, 2008 by toddhofe
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“REVERB”
October 23rd, 2008 by toddhofe
My Rock Music Magazine will be aimed at a specific target audience.
I have a very clear idea about the lifestyles of my magazine consumers. I will create a detailed profile about my audience, down to considering which breakfast cereal they eat.
The target consumers of my Rock Magazine will be young teenagers to early twenties.
The type of breakfast they may consume will be toast on the quick, due to their busy social life. If they are old enough to drive they will have typical first cars, hatchbacks. They may well still live with their parents or be in university student halls or a rented flat. My consumers will drink alcohol socially. TV watched, will be music channels such as Kerrang and Q. They will eat takeaway food or quick tined food. If my audience plays sport they will play typical games such as rugby or football. They will go on holiday with their mates to Spain clubbing.
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MAGAZINE
October 21st, 2008 by toddhofe
Evaluation
The purpose of my magazine is to give students at the Howard Sixth Form something exclusive to read. My target audience is obviously students at the Howard Sixth Form. On the front cover of my magazine I used a medium close up shot. I used this particular shot type as this seems very popular in magazine front covers. My contents page used a long shot picture. This was to create a layout suitable for text to be added around the picture.
The text used on my front cover was big and bold. This included the title and main headlines/stories included in my magazine. I used big font to make them stand out. I also used a bright red font colour for this same reason as well as to go with the clothing on my cover. I continued this font colour on my contents page to flow the style from the front cover.
The image on my front cover was chosen to link with a headline/story included in my magazine as well as keeping to a medium close up image. I manipulated it by changing my background into black and white and having my main image in colour.
The student shown on my front cover is warring casual clothing; this shows the more relaxed lifestyle of Howard Sixth Form. This helps to relate to my target audience. My student on my front cover is looking straight into the camera to drag the audience in. I used a red, black and white colour scheme throughout my magazine front cover and contents.
I selected my fonts thinking about my target audience and stories included in my magazine. The font used on my front cover was quite childish. This was to relate to the teenage audience. The font used on my contents page was used to relate to my new media suite story. The font is a digital type computer font. The words in my magazine are informal.
I used words such as ‘Free’ and ‘Get Your Say’. This was to drag the reader into the magazine. And encourage Howard Sixth Form Students to buy the magazine.
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